(Bucharest, SoloAzar Exclusive) - Elena Naumova, Amusnet Interactive Business Development Manager, granted an interview to SoloAzar about the recent participation of the firm at the Entertainment Arena Expo. “Everyone was amazed by our stand with video walls and cool lighting,” she said.
What novelties have you presented at the show?
Amusnet Interactive stand was a gathering place for our partners and visitors. In the vibrant atmosphere, we were able to showcase our famous products like 20 Golden Coins, Fruits & Gold, Cocktail Rush, Hot Deco and many more.
During Entertainment Arena Expo 2022, we released our first charity slot – Drops of Water. It was great to present it to our partners and tell them more about this pilot project.
What has been your experience at the recent edition?
The Romanian market is one of the most important markets for us due to the high popularity of the portfolio. We have already built highly valuable and long-term partnerships with the local operators. Thus, our presentation at the Arena Expo was of high importance for us.
We were eager to meet all our partners and catch up on company news and novelties while at the same time discussing business development potential with new operators. As you know, we had our rebranding earlier this year, changing our name to Amusnet Interactive, and we were happy to see that the new brand has been already been received well by our partners.
What has been the feedback from visitors?
Everyone was amazed by our stand with video walls and cool lighting. It quickly became a focus of attention for our existing partners and for many delegates who showed great interest in our games and services.
The feedback we received was extremely positive, our partners are excited about our new name. They are already familiar with our high-quality products and the way we are doing business and are eager to see what’s coming next.
How do you see the Eastern European games of the chance market with regard to the products Amusnet commercializes?
Traditionally, our portfolio has one of the top-performing positions in all markets from Eastern Europe due to the high popularity of the content within the local players and our highly successful partnerships with local operators. We have invested a lot in the presentation and marketing of our portfolio throughout the years, and we have built long-term relations in the region, which puts us in front positions.
As you know, the online casino industry is highly competitive. Some of the most popular mechanisms used for attracting players are the provision of new bonus features or stimuli, such as tournaments or promotional tools, along with vast marketing campaigns. Despite the variety of new games produced each month, we are certain that the most important features that guarantee long-term success are the ability to build trust through working algorithms, great visual design and attractive RTPs, which is at the core of the games we produce.
